Who doesn't love Launch parties? cos i know i do!. I love the idea of trying something new, and its even more fun when there is a party thrown specifically for that purpose. Elite Conceptions is a New York based wine company and they had contacted me about planning the launch party for their new wine:Royale Wines. While i was obviously super excited about the opportunity to do a "different" sorta party, the biggest challenge became how to get people excited about this new product and most importantly...how to get them to show up!. Since Elite Conceptions is a New York based company throwing a party in an unfamiliar territory (Maryland) and I'm a party planner with little to no experience with party promoting, we had to map out things we thought would get people out!.
The venue was Kahler Hall in Columbia MD and the main color for the night was BLUE. I tried to play around with the shade of blue on the wine label while accenting it with some white and silver for some contrast. I had servers pass hor'dourves , a dessert table and of cos THE WINE was the star of the evening. As a surprise for our guests, we had a belly dancer come in and thrill the guests, while the DJ played a mixture of Nigerian hip-hop and good 'ol American hip-hop. All in all, I'd say it was a fantastic event even though i never did get to taste the wine...mmmmm.....
